You can write a blog post or educational article about any topic that would interest your patients or potential patients. 

Advantages of writing blog posts: 

• Search engines love article-based content. When you write articles/tips/advice, etc., you rank better in the search engines. 
• Search engines love large sites. Research continually shows that large sites with a high number of webpages rank consistently higher than sites with smaller numbers of pages. 
• Your clients and patients will value your knowledge and experience. 
• Potential patients are likely to stumble upon your articles and blog posts and then are more likely to be turned into regular patients. 

Pages are best for:

• Doctor and caregiver profiles.
• Directions and maps to your office. 
• Services that you offer.
• Contact Us page.
• Any page that doesn’t change.

Posts are best for: 

• Blogging.
• Topical, current items like news and current developments. 
• Informational health articles.

The choice is really up to you. If you aren’t into blogging, you don’t need to have any posts at all. In fact, most websites simply inform their patients with pages, and have no need for posts.